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MAKE NEWS! | MEDIA GUIDE  
  

MAKE NEWS!  
   
We enter a linoleum-floored church room, similar to thousands of others around the world—this one in South Africa.

Winnie, a South African mother and grandmother, tells the group about preparing food every day for orphaned children, of protecting them from sexual abuse, of giving solace and helping people get medicine, of giving children a childhood, of burial costs. "We are dying on the ground. Money must be given to the grassroots workers. Money must start down at the bottom and go up." Winnie is fierce and funny, angry and passionate; she is fully committed to protecting "her children," who call her "Mama AIDS."

- Excerpts from "Crises are mothers of invention" by Joellen Raderstorf & Juliana Forbes


YELL it from our rooftops...

“Yell” may sound a bit strident, but what this really means is: get your voice heard. Talk loud enough that you influence public opinion. Yelling is really public. It’s on the radio & in black and white. IT’S IN THE NEWSPAPER! “If we don’t see something on television, hear it on the radio or read it in the paper — it didn’t happen.” WAND (Women’s Actions for New Directions)

Write a letter to the editor in your local newspaper on community issues relevant to your children and grandchildren. How to write a letter to the editor

Get an Op-Ed published about the growing movement of mother's mobilizing on behalf of the world's children. Opinion Editorials are the longer pieces in the Sunday editorial section written by the smart people in your town. When it comes to children’s wellbeing, that smart person is you! How to write an op-ed

Feature Articles fill millions of pages that are read by hundreds of millions of people every day. It’s time to bring this movement to the front page of The Times, The Guardian or The Sun! Also, think of all the child-related magazines out there that never address advocating for the world’s children. The market is ripe and if more and more of us start pitching our ideas and writing query letters, the greater the chance for publication. YIPPEE!

Press Releases are the most effective tool for announcing events — make one, duplicate it and send it to every media outlet in your town, the next town and the town after that. How to write a press release

Getting on the Airwaves is something everyone remembers. Some of MAU’s best response has come from speaking on local radio. Exuberance is the key to successful airtime and as always just a few eye-opening facts. We recommend going on air with a friend or two to make it more fun and less scary. How to rock your first interview

Attract great media coverage. Show up anywhere on stilts or in a silly hat and start handing out information. Remember YOU ARE IRRESISTIBLE!!! Check out MAU's stilts recipe

For more tools to help you yell it from our rooftops

 
 
  * mothers and others, on stilts and off, who exercise protective care over someone smaller